With the intention to provide a luxurious and Indian experience, we started this brand "ELFY", name derived from our co-founders stuff toy elephant. Elfy to us means persistence, motivation, trust and providing an overall experience to our customers.

We aspire to be a one stop solution for all things SILVER!

Halter neck neckline with chunky jewellery

Founders

A family trio passionate about jewellery! Our legacy spans 150 years, passed down through generations of craftsmanship. Now, brother, sister, and father join forces to launch this new brand. We combine our heritage with a modern eye, curating innovative sterling silver pieces that are both timeless and on-trend. We believe in quality, offering a lifetime of value, and building a welcoming online space for you to discover your perfect silver story.

We have a beautifully handpicked collection of CHARMS to make your look extra bold and classy!

We rewrite the rules of silver. Bold designs for the unstoppable you. We handcraft timeless pieces with a modern edge, offering a lifetime value to empower your self-expression. Join our online heaven and discover your next silver obsession.