Elfy is named after our co-founder Priyal’s childhood soft toy, a little elephant called Elfy. What began as a personal symbol of warmth and nostalgia gradually became the heart of our brand. Our love for animals, especially elephants, continues to inspire us beyond jewellery, guiding us to create a meaningful impact wherever we can. As part of this commitment, we dedicate a portion of our profits toward the welfare and conservation of elephants, supporting efforts that help protect and care for these magnificent beings. Through Elfy, we hope to celebrate beauty not only in what we create, but also in the difference we strive to make.